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Social & CRM Manager
China
May 13, 2019
Salary: Negotiable
Experience 7.0-10.0 years
Job Category Management Jobs
Employment Type Full time
Industry Oil & Gas
Skill Marketing
Role Business Manager Jobs ,Construction Manager Jobs,Contract Manager Jobs
Designation Manager
Education High School Diploma
No. of vacancies 1
About Company

We’re one of the world’s leading integrated energy companies producing safe, reliable energy now and for the future. Our success is driven by our people and their commitment to getting results the right way – by operating responsibly, executing with excellence, applying innovative technologies and capturing new opportunities for profitable growth.

Job Description

Job Responsibilities:

- Lead overall consumer social touch point communication management including wechat and Weibo platforms. Work with agency and internal team members to develop consistent social content and engagement programs to help drive:

  • New member recruitment (through programs such as member get member, etc.)
  • Member engagement to keep preference and loyalty (open%, like%, sharing%, etc.)
  • Amplify program impact through virus engagement programs (maximize message spreading opp.)

- Lead performance review and financial analysis
- Work with ecommerce and channel marketing managers for their customer engagement programs and message update 

- In charge consumer loyalty program, including tagging, segmentation, messaging/engagement programs, rewarding system and ROI analysis. 
- Design the CRM system, as well as coordinating with sales, IT and other cross functional teams to prepare for upgrades, test and go live.
- Develop customer data collection programs and set up database to continuously recruit target customers and complete customer profile data; Use data to analyze customer preferences, initiate testing and pilot programs to continuously enhance efficiency and loyalty. Leverage membership's data to help improve sales, purchase frequency and enhance member shopping experience.
- Collaborate with sales team for wechat store management and integrate loyalty and engagement programs with wechat/ecommerce stores;
- Work with procurement team and legal team for wechat partner recruitment and management

- Any other work as assigned by supervisor

Job Requirements:

- At least 7+ years' experience marketing functions and 2+ social and CRM experience (car aftermarket knowledge will be a plus)
- Experience with MarTech applications and software a plus
- Strong marketing business analysis capability
- Strong innovation and social skills
- Proven business/data intelligence and/or CRM experience
- Proficient with content, customer enagement and loyalty programs
- Knowledge of marketing automation applications
- Knowledge with statistical models/tools, database softwares and ETL tools is an additional plus
 

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